Tourist Behavior Characteristics in Haishanghuatian Scenic Area in Hangzhou Bay

Based on 451 network photos during 2016 and 2017 in Haishanghuatian Scenic Area, tourist behavior characteristics were analyzed bymeans of field investigations and the methods of content analysis and ArcGIS. The result showed that tourists mainly focused on flowers, and therewas correlation between flowering phase and the on-time. The air temperature and the activities arranged by the Scenic Area could influence tourists’behavior. Scenic spots with foreign pattern had more tourists. Suggestions were put forwarded such as much focuses on flowers, improvement ofservice facilities, etc.